Should you promote your stallion on social media? Which social media sites are likely to produce the best results? The following information and statistics will give you some insight into which social media platforms you can use to best promote your stallion.
Benefits to using social media
- It’s a free service so there’s no cash outlay.
- You can humanize your ranch or farm. People tend to purchase from someone they know and trust.
- It’s easy to send out notices regarding new foals, horses for sale and show ring results and keep everyone informed.
- Subscribers to your page can get an idea of the type of business you run and whether they’d feel comfortable sending their mare to be bred.
- You can advertise through your social media platform and drive traffic to your social media page and website.
- Those who follow your page likely have a sincere interest.
There is a possible downside or two:
- You have to take the time to post regularly, or people will lose interest.
- It takes a while to build up followers of your page.
However, considering the vast number of horse people who are on social media, it’s a venue worth serious consideration. You don’t want to be left out on the sidelines.
If you’re just getting started with social media, read on to get an idea of which platforms would best suit your needs. Also best to start with just one or two.
Here are some interesting statistics.
Which Social Media Platforms Are More Popular
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. YouTube holds top spot with 73% and Facebook with 69%.
At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.
Animals – especially cats – are popular subjects of videos to post online, as are everyday people and events. Among internet users who posted an original video online in 2013, 45% uploaded their own video of a pet or animal.
American Quarter Horse Association
From time to time, you’ll see stallions with Instagram and Twitter accounts, but Facebook still persists as the social network preferred by the equine community. The key to a successful Facebook presence for your stallion is to set the account up as a business page. You want fans to “like” his business page, as opposed to a personal account, where users send and accept friend requests. Once your page is set up, all you need to do is post frequently; followers look forward to seeing both old and new photos of your stallion, plus pics of babies and highlights of their achievements.
Source: AQHA Blog
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How Often Americans Use Social Media Sites
For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users – and just over half of Instagram users – visit these sites at least once a day.
Who Uses Social Media
Social Media use by age.
According to Pew Research, “As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.”
Social Media Use by Income
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Pinterest is worthy of consideration because horses are are, by their very nature, excellent subjects to photograph. Judging by the huge number of followers, horses have a lot of visual appeal.
Search results showing top 10 search terms in order of popularity from Feb 2019.
|Arabian Horses||62.2 K|
|Quarter Horses||30 K|
|Draft Horses||21 K|
|Black Horses||18.6 K|
|Appaloosa Horses||15 K|
|Pinto Horses||11 K|
|Friesian horse||11 K|
|Horse Breeds||10 K|
Source: Pinterest Feb 2019
To Sum It Up …
The answer to the question as to whether or not you should promote your stallion through social media is a resounding, “Yes!” as long as you have the time and inclination to post frequently.
Clearly Facebook and YouTube are the first choices for stallion owners who want to promote their stallions through social media with Instagram, Twitter and Pinterest worthy of consideration.
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